The topic for this Masterclass will be on:Audience Mapping and Identifying your 'Ideal Customer Profile'Are all the commercial teams in your business aligned on the identity of your target audience? Do you often attract/engage with leads that are a bad fit for your product/service? In this session, you'll learn how to build a profile of your ideal customer, and document it in a way that can be shared with internal sales and marketing teams, external suppliers (eg. marketing agencies), and channel partners.Agenda:Arrival from 9:45am - grab yourself a coffee and a pastry.Session begins at 10am - Introductions from Tom, session led by Tom.Book your tickets here - https://www.eventbrite.co.uk/e/masterclass-sales-for-smes-tickets-640451697267?aff=ebdsoporgprofileN.B - Tickets are free for Fixed and Flexi Members of HomeWork
The topic for this Masterclass will be on:
Audience Mapping and Identifying your 'Ideal Customer Profile'
Are all the commercial teams in your business aligned on the identity of your target audience? Do you often attract/engage with leads that are a bad fit for your product/service? In this session, you'll learn how to build a profile of your ideal customer, and document it in a way that can be shared with internal sales and marketing teams, external suppliers (eg. marketing agencies), and channel partners.
Agenda:
Arrival from 9:45am - grab yourself a coffee and a pastry.
Session begins at 10am - Introductions from Tom, session led by Tom.
Book your tickets here - https://www.eventbrite.co.uk/e/masterclass-sales-for-smes-tickets-640451697267?aff=ebdsoporgprofile
N.B - Tickets are free for Fixed and Flexi Members of HomeWork